Zero To Sixty Marketing

Inside Line to More Business

Your Website Privacy Policy Strategy

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What does that even mean: website privacy policy strategy – I’ll get to that in a minute, but first let me set the stage.

What is data privacy and why does your business need to be concerned?

The privacy acronym of 2019 was GDPR (General Data Protection Regulation), a law that protects data privacy of European Union (EU) citizens. It also affects every American business that does business in the EU. In a nutshell, if your website includes a contact form, a newsletter subscription form, or collects data on visitors via Google Analytics or uses a Facebook remarketing pixel – and your website is accessed by persons from the EU, you need to comply with this law or risk HUGE fines.

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Stop Turning Website Visitors Away – 10 Reasons for a Redesign

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People still judge a book by its cover. We all do, whether intentional or not.

The same thing happens day in and day out on your website. It’s a visible representation of your business online. If it’s amateur or outdated, it leaves a bad first impression. It may even leave your audience wondering if your business is trustworthy.

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Do You Have a Process for That?

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About a month ago I asked you, “What does success look like?” Today’s post builds on that question with another – “Does your business have a system or a process for that?”

It’s not just about goals, although setting systems and processes in place to achieve your goals is crucial. No, I’m talking about the project level and task level stuff that you or your team is responsible for. Without a recognizable process, what happens when you or a team member gets sick?

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Is Your Website Costing You Opportunities?

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When your computer requires an update, you get a little nag notification to remind you. Or maybe there’s no reminder and it spontaneously reboots. Don’t you just hate it when that happens? But without the update, your computer bogs down to a crawl and NOTHING seems to work right until you go ahead and allow it to perform the maintenance it needs.

When your car needs servicing, generally you’ll be notified by some idiot light on the dashboard. Ignore that light at your own peril. One tiny bit of maintenance now for $29.95 can save you thousands in repair bills later.

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Is That SEO Tool Worthy of YOUR Time and Money?

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You want to know a secret? SEO tools are a dime a dozen. Really. Whether you have Yoast SEO, All in One SEO, SEOPress, or any of the other on-site SEO plugins – or whether you have subscribed to SEMRush, Serpstat, Longtail Pro, Ahrefs or any of the other subscription services – the value is not in the tool itself. Just like a quality hammer doesn’t make you a good carpenter, or great pots and pans make you a great chef, or a great camera make you a great photographer.

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